MVRDV and The Why Factory Exhibit Architecture and Urban Activism in their Paris Office

MVRDV and The Why Factory have collaborated to create an exhibition exploring the principles of “architecture & urbanism calls for action”. The exhibition, entitled Agir, is open to all since June 9th in the ArchiLib Gallery and MVRDV Paris offices. The French verb “act” is the exhibition’s name. It examines MVRDV and The Why Factory’s activist work and reveals its ability to address many social and environmental challenges.

The exhibition asks visitors to consider the question: “What kind of future do I want?” Agirfeatures more than 50 projects that are displayed on a 78-metre long fabric curtain, which is then folded into the gallery’s compact floorplan. The banner highlights the French research and projects of the architecture firm and is accompanied by a slogan inspired by activism and protest. Each project is a manifesto about how it can pave the way to a better future. It focuses on how it improves the lives of people, their surroundings, and the world.

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MVRDV and The Why Factory created a “bucket” that includes 44 goals for the future. It contains descriptions like “biodiverse”, self-sufficient”, green”, collaborative, democratic, democratic, and beautiful. This information density highlights the urgency of taking action to address the problems facing society and the entire world. The floor graphics that display the state of the polar glaciers are displayed alongside the exhibits to emphasize this urgency. The exhibition continues to the MVRDV Paris office on the ground floor at the back of the gallery.

The exhibition acknowledges its environmental impact wherever possible through a circular economy approach. It reuses a large portion of the fabric curtain from MVRDV’s Paris office meeting rooms and uses a special curtain railing which can be reshaped after the exhibition. This creates an exhibition that almost produces no waste. It presents idealistic architecture as a practical possibility, not just as utopian speculation.

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The Why Factory is a think-tank founded at TU Delft in 2007 by Winy Maas, founding partner of MVRDV. Its work forms a “symbiotic relation” to the designs of MVRDV. The timeline ends with (w)Ego. This new publication from The Why Factory explores how individual desires can be combined and thrive in dense urban environments. Winy Maas attributes the foundation of The Why Factory to MVRDV’s drive to change the world and make the necessary changes.

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